Hey there, fellow freelance copywriter!
Are you looking for ways to market yourself and your new business? If so, you’re in the right place.
Clients aren’t just going to fall into your lap. It’s necessary that you put your foot to the pedal and start hustling.
I know how confusing it can be as a new copywriter to get your name out there. Everyone has the “key” to becoming a successful freelance copywriter.
You follow numerous webinars and courses step by step. Yet, you haven’t secured any clients.
Is it your fault? Are you doing something wrong?
That’s not for me to say. What I can say is that you need to choose what’s best for your personality, business, and schedule. Don’t limit yourself to one method of marketing.
Try a bit of everything and see where you are most successful. Now that we have that covered, keep reading to learn 5 ways to market yourself and your new copy writing business.
5 Ways to Market Yourself As A Freelance Copywriter
1. Word of Mouth
People trust the opinions and recommendations of people they know.
Spread news about your spanking new business to everyone around you.
Depending on your personality, this way could either be really easy or extremely difficult.
I’m an introvert. It’s far from easy for me to talk to strangers about my writing business. I definitely don’t have the gift of gab. But, I’m a work in progress.
Speak up for your business. If that means overcoming a few fears, take a deep breath and go for it!
2. Cold Pitching
Are you familiar with cold pitching? If not, this process involves contacting companies and advertising your services.
Do you walk up to random people and introduce yourself? I’m guessing not. So, why should you find random people to discuss your business with? How do you even know that company is in need of your services?
I get it. It’s weird to send emails and messages to potential clients about your services when you’ve never had a conversation.
Get over that! This can be one of the most lucrative ways to promote your copywriting services.
People usually don’t know what they need until someone introduces the idea.
What’s the worst than can happen?
Worst case scenario: You don’t receive any responses.
As the old saying goes, ” if you fall down, get back up again”.
Edit your cold pitch message and send out new ones. It’s a process.
Being a freelancer means you will have to constantly put yourself out there and find new clients.
3. Facebook Groups
There are a number of Facebook groups dedicated to business owners, writers, entrepreneurs, and more.
Find the group of your ideal customer.
People use Facebook groups to discuss their struggles, work opportunities, and more.
You’ll be surprised how easy it is to market your services to people who have made it clear that help is needed.
I’ve actually also received assistance with my own business from these groups. It helps that everyone is there to provide assistance.
4. Local Bulletin Boards
This method is old school but it works.
Draft up a flier for your business. I want you to think hard about your branding .
What will draw your ideal customer in?
Local businesses like coffee shops and community centers are perfect places to advertise your services.
Some people prefer to work with those in their community.
Use this to your advantage.
5. Writing in Exchange for “fill in the blank”
You could use this to your liking.
For myself, I provided five free writing pieces to customers in exchange for testimonials. Clients tend to feel more secure hiring a freelance copywriter that has experience.
To my surprise, I also received brand exposure for my blog ( A Pop of Life) and my writing business.
This was way more than I expected!
Sometimes you have to give a little to get yourself started.
You’re starting from the bottom.
Right now, all opportunities have the potential to increase your business exposure.
Hopefully, you already started thinking of ways to get your name out there while reading this article.
Being a freelance copywriter isn’t a get rich quick scheme.
You will have to put in hard work.
There will long nights, ups and downs, and even some doubt.
But, trust me.
It will be worth it!