Don’t underestimate the power of online branding!
You ever heard that saying, “If a tree falls in the forest and no one is around to hear it, does it make a sound?. You’re probably like what does this have to do with branding?!
Now, this could be my philosophy background kicking in. But, I feel this is the exact mindset you should use to tackle the brand of your online business.
You could have the greatest business idea, highest quality product, and awesome customer service. It’s all irrelevant if you never snag the customers necessary to check out your business and spend their money. I mean, does your business really have all of those positive qualities if your ideal audience aren’t looking to learn more?
Don’t make your business the silent tree people never knew existed. Online branding is essential to effectively market and appeal your brand to an endless amount of future customers within your ideal audience.
Why is that? Your answers await you below!
Advertising & Marketing Freedom- Full Creative Control
When you use traditional forms of advertising such as ads in a newspaper, you are limited to the guidelines of others. Depending on your creative vision, you may be restricted from using specific words, phrases, visual elements, and formats.
Online branding gives you complete control of your creative vision which ensures your audience is establishing an authentic relationship with your business. Do you know what happens when people feel as if they can relate to your brand? They will spend money on your product or service with confidence. Don’t water down your brand and business potential by ignoring the importance of creative control for your brand.
The creative marketing strategies to implement online for your business and brand are endless. You could show behind the scenes of your business, display the personal life of the owners, express the views and opinions of your brand, and much more! Each of these allow your customers to relate to the brand and feel secure buying into your business.
Audience Connection- Connect directly to your audience
How many times do you have to guess what your customers want to see? Or, figure out what they care about? Do you wish you could actually connect with your customers on a personal level?
This a major benefit of online branding. Statistics confirm that customers are likely to support businesses they can relate with, aspire to, and trust. You can achieve all of this with online branding more effectively than any other platform.
Social media is a common and effective tool of online branding that allows you to accomplish your personal connection with customers. Are you launching a new product? Go ahead and ask your audience their opinion. Survey what the customers would like to see in the future of your brand. Including customer input will allow them to feel valuable and create a connection between brand and customer.
Business Reach- Unlimited Pool of Potential Customers
You know what I absolutely LOVE about the internet?! You can meet, connect, and advertise to people you would have never met in real life. It removes physical limitations like location and creates an opportunity to get your business in front of ANYONE!
Don’t waste that opportunity!
Do you know how valuable that is to a business?! I just read the other day that 100 million people just signed up for Instagram in the past 6 months. After it’s creation, it took 2 years for Instagram to reach 100 million. It’s growing at such a rapid rate that Instagram is beating their previous progress. Imagine if you just get 1% of those users to love your brand and make purchases every month.Your success will be through the roof!
What if you only transformed 0.5% of the users online into customers? Do you know how many customers that is? Are you fully aware of how many people use the internet? Think bigger than your local community. Effective online branding has the ability to display your brand in front of new cities, states, and countries everyday. It ensures that people not only see your brand but fall in love with it enough to part with their wallet.
What’s more essential to your business than making money?!
Online branding is essential to the growth and success of your business.
RELATED: If you’re interested in creating a strong online brand for your business, check out my new course, Branding 101: Build Your Brand From The Ground Up. It’ll break down why branding is important and give you action-based steps to perfect your brand into one your customers will love.